diff --git a/src/common/util.js b/src/common/util.js
index aa0446106..ab7383db7 100644
--- a/src/common/util.js
+++ b/src/common/util.js
@@ -343,24 +343,21 @@ function getIndentSize(value, tabWidth) {
 
 /**
  *
- * @param {string} raw
+ * @param {string} rawContent
  * @param {Quote} preferredQuote
- * @returns {Quote}
+ * @returns {{ quote: Quote, regex: RegExp, escaped: string }}
  */
-function getPreferredQuote(raw, preferredQuote) {
-  // `rawContent` is the string exactly like it appeared in the input source
-  // code, without its enclosing quotes.
-  const rawContent = raw.slice(1, -1);
 
-  /** @type {{ quote: '"', regex: RegExp }} */
-  const double = { quote: '"', regex: /"/g };
-  /** @type {{ quote: "'", regex: RegExp }} */
-  const single = { quote: "'", regex: /'/g };
+function getPreferredQuote(rawContent, preferredQuote) {
+  /** @type {{ quote: '"', regex: RegExp, escaped: """ }} */
+  const double = { quote: '"', regex: /"/g, escaped: """ };
+  /** @type {{ quote: "'", regex: RegExp, escaped: "'" }} */
+  const single = { quote: "'", regex: /'/g, escaped: "'" };
 
   const preferred = preferredQuote === "'" ? single : double;
   const alternate = preferred === single ? double : single;
 
-  let result = preferred.quote;
+  let result = preferred;
 
   // If `rawContent` contains at least one of the quote preferred for enclosing
   // the string, we might want to enclose with the alternate quote instead, to
@@ -372,10 +369,7 @@ function getPreferredQuote(raw, preferredQuote) {
     const numPreferredQuotes = (rawContent.match(preferred.regex) || []).length;
     const numAlternateQuotes = (rawContent.match(alternate.regex) || []).length;
 
-    result =
-      numPreferredQuotes > numAlternateQuotes
-        ? alternate.quote
-        : preferred.quote;
+    result = numPreferredQuotes > numAlternateQuotes ? alternate : preferred;
   }
 
   return result;
@@ -395,7 +389,7 @@ function printString(raw, options) {
       ? '"'
       : options.__isInHtmlAttribute
       ? "'"
-      : getPreferredQuote(raw, options.singleQuote ? "'" : '"');
+      : getPreferredQuote(rawContent, options.singleQuote ? "'" : '"').quote;
 
   // It might sound unnecessary to use `makeString` even if the string already
   // is enclosed with `enclosingQuote`, but it isn't. The string could contain
diff --git a/src/language-handlebars/printer-glimmer.js b/src/language-handlebars/printer-glimmer.js
index dea09f495..7e980950e 100644
--- a/src/language-handlebars/printer-glimmer.js
+++ b/src/language-handlebars/printer-glimmer.js
@@ -14,7 +14,7 @@ const {
   },
   utils: { getDocParts, replaceTextEndOfLine },
 } = require("../document/index.js");
-const { isNonEmptyArray } = require("../common/util.js");
+const { getPreferredQuote, isNonEmptyArray } = require("../common/util.js");
 const { locStart, locEnd } = require("./loc.js");
 const clean = require("./clean.js");
 const {
@@ -47,6 +47,8 @@ function print(path, options, print) {
     return options.originalText.slice(locStart(node), locEnd(node));
   }
 
+  const favoriteQuote = options.singleQuote ? "'" : '"';
+
   switch (node.type) {
     case "Block":
     case "Program":
@@ -153,14 +155,14 @@ function print(path, options, print) {
       // Let's assume quotes inside the content of text nodes are already
       // properly escaped with entities, otherwise the parse wouldn't have parsed them.
       const quote = isText
-        ? chooseEnclosingQuote(options, node.value.chars).quote
+        ? getPreferredQuote(node.value.chars, favoriteQuote).quote
         : node.value.type === "ConcatStatement"
-        ? chooseEnclosingQuote(
-            options,
+        ? getPreferredQuote(
             node.value.parts
               .filter((part) => part.type === "TextNode")
               .map((part) => part.chars)
-              .join("")
+              .join(""),
+            favoriteQuote
           ).quote
         : "";
 
@@ -397,7 +399,7 @@ function print(path, options, print) {
       return ["<!--", node.value, "-->"];
     }
     case "StringLiteral": {
-      return printStringLiteral(node.value, options);
+      return printStringLiteral(node.value, favoriteQuote);
     }
     case "NumberLiteral": {
       return String(node.value);
@@ -691,6 +693,8 @@ function generateHardlines(number = 0) {
 
 /* StringLiteral print helpers */
 
+/** @typedef {import("../common/util").Quote} Quote */
+
 /**
  * Prints a string literal with the correct surrounding quotes based on
  * `options.singleQuote` and the number of escaped quotes contained in
@@ -698,40 +702,13 @@ function generateHardlines(number = 0) {
  * in `common/util`, but has differences because of the way escaped characters
  * are treated in hbs string literals.
  * @param {string} stringLiteral - the string literal value
- * @param {object} options - the prettier options object
+ * @param {Quote} favoriteQuote - the user's preferred quote: `'` or `"`
  */
-function printStringLiteral(stringLiteral, options) {
-  const { quote, regex } = chooseEnclosingQuote(options, stringLiteral);
+function printStringLiteral(stringLiteral, favoriteQuote) {
+  const { quote, regex } = getPreferredQuote(stringLiteral, favoriteQuote);
   return [quote, stringLiteral.replace(regex, `\\${quote}`), quote];
 }
 
-function chooseEnclosingQuote(options, stringLiteral) {
-  const double = { quote: '"', regex: /"/g };
-  const single = { quote: "'", regex: /'/g };
-
-  const preferred = options.singleQuote ? single : double;
-  const alternate = preferred === single ? double : single;
-
-  let shouldUseAlternateQuote = false;
-
-  // If `stringLiteral` contains at least one of the quote preferred for
-  // enclosing the string, we might want to enclose with the alternate quote
-  // instead, to minimize the number of escaped quotes.
-  if (
-    stringLiteral.includes(preferred.quote) ||
-    stringLiteral.includes(alternate.quote)
-  ) {
-    const numPreferredQuotes = (stringLiteral.match(preferred.regex) || [])
-      .length;
-    const numAlternateQuotes = (stringLiteral.match(alternate.regex) || [])
-      .length;
-
-    shouldUseAlternateQuote = numPreferredQuotes > numAlternateQuotes;
-  }
-
-  return shouldUseAlternateQuote ? alternate : preferred;
-}
-
 /* SubExpression print helpers */
 
 function printSubExpressionPathAndParams(path, print) {
diff --git a/src/language-js/print/jsx.js b/src/language-js/print/jsx.js
index 4d7f2d021..441ac4ad1 100644
--- a/src/language-js/print/jsx.js
+++ b/src/language-js/print/jsx.js
@@ -479,14 +479,17 @@ function printJsxAttribute(path, options, print) {
     let res;
     if (isStringLiteral(node.value)) {
       const raw = rawText(node.value);
-      // Unescape all quotes so we get an accurate preferred quote
-      let final = raw.replace(/&apos;/g, "'").replace(/&quot;/g, '"');
-      const quote = getPreferredQuote(
+      // Remove enclosing quotes and unescape
+      // all quotes so we get an accurate preferred quote
+      let final = raw
+        .slice(1, -1)
+        .replace(/&apos;/g, "'")
+        .replace(/&quot;/g, '"');
+      const { escaped, quote, regex } = getPreferredQuote(
         final,
         options.jsxSingleQuote ? "'" : '"'
       );
-      const escape = quote === "'" ? "&apos;" : "&quot;";
-      final = final.slice(1, -1).replace(new RegExp(quote, "g"), escape);
+      final = final.replace(regex, escaped);
       res = [quote, final, quote];
     } else {
       res = print("value");