diff --git a/.eslintrc.cjs b/.eslintrc.cjs
index 763ed1980..e0b349eaa 100644
--- a/.eslintrc.cjs
+++ b/.eslintrc.cjs
@@ -158,6 +158,7 @@ module.exports = {
     "unicorn/prefer-string-starts-ends-with": "error",
     "unicorn/prefer-switch": "error",
     "unicorn/prefer-type-error": "error",
+    "unicorn/template-indent": "error",
   },
   overrides: [
     {
diff --git a/scripts/release/utils.js b/scripts/release/utils.js
index 27910ab3a..3a47125db 100644
--- a/scripts/release/utils.js
+++ b/scripts/release/utils.js
@@ -103,9 +103,9 @@ function getBlogPostInfo(version) {
 
 function getChangelogContent({ version, previousVersion, body }) {
   return outdent`
-  [diff](https://github.com/prettier/prettier/compare/${previousVersion}...${version})
+    [diff](https://github.com/prettier/prettier/compare/${previousVersion}...${version})
 
-  ${body}
+    ${body}
   `;
 }
 
diff --git a/tests/config/install-prettier.js b/tests/config/install-prettier.js
index 48d95efac..a53427c9b 100644
--- a/tests/config/install-prettier.js
+++ b/tests/config/install-prettier.js
@@ -1,5 +1,6 @@
 import path from "node:path";
 import fs from "node:fs";
+import { outdent } from "outdent";
 import { execaSync } from "execa";
 import tempy from "tempy";
 import chalk from "chalk";
@@ -71,12 +72,12 @@ function installPrettier(packageDir) {
   const installed = path.join(tmpDir, "node_modules/prettier");
   console.log(
     chalk.green(
+      outdent`
+        Prettier installed
+          at ${chalk.inverse(installed)}
+          from ${chalk.inverse(packageDir)}
+          with ${chalk.inverse(client)}.
       `
-Prettier installed
-  at ${chalk.inverse(installed)}
-  from ${chalk.inverse(packageDir)}
-  with ${chalk.inverse(client)}.
-      `.trim()
     )
   );
 
diff --git a/tests/config/utils/check-parsers.js b/tests/config/utils/check-parsers.js
index a950db5d4..f2e3065b5 100644
--- a/tests/config/utils/check-parsers.js
+++ b/tests/config/utils/check-parsers.js
@@ -164,13 +164,13 @@ const checkParser = ({ dirname, files }, parsers = []) => {
       suggestCategories.length === 0
         ? ""
         : outdent`
-            Suggest move your tests to:
-            ${suggestCategories
-              .map((category) => `- ${path.join(TESTS_ROOT, category)}`)
-              .join("\n")}
+          Suggest move your tests to:
+          ${suggestCategories
+            .map((category) => `- ${path.join(TESTS_ROOT, category)}`)
+            .join("\n")}
 
-            Or config to allow use this parser in "${__filename}".
-          `;
+          Or config to allow use this parser in "${__filename}".
+        `;
 
     throw new Error(
       `Parser "${parser}" should not used in "${dirname}".${
diff --git a/tests/format/js/cursor/jsfmt.spec.js b/tests/format/js/cursor/jsfmt.spec.js
index 825c72611..87728dff7 100644
--- a/tests/format/js/cursor/jsfmt.spec.js
+++ b/tests/format/js/cursor/jsfmt.spec.js
@@ -1,3 +1,5 @@
+
+import { outdent } from "outdent";
 // TODO: Use this when we drop support for Node.js 12
 // import prettier from "../../../config/prettier-entry.js";
 const { prettier } = run_spec;
@@ -34,17 +36,22 @@ test("keeps cursor inside formatted node", () => {
 });
 
 test("doesn't insert second placeholder for nonexistent TypeAnnotation", () => {
-  const code = `
-foo('bar', cb => {
-  console.log('stuff')
-})`;
+  const code =
+    "\n" +
+    outdent`
+      foo('bar', cb => {
+        console.log('stuff')
+      })
+    `;
   expect(
     prettier.formatWithCursor(code, { parser: "babel", cursorOffset: 24 })
   ).toMatchObject({
-    formatted: `foo("bar", (cb) => {
-  console.log("stuff");
-});
-`,
+    formatted:
+      outdent`
+        foo("bar", (cb) => {
+          console.log("stuff");
+        });
+      ` + "\n",
     cursorOffset: 25,
   });
 });
diff --git a/tests/integration/__tests__/__snapshots__/format.js.snap b/tests/integration/__tests__/__snapshots__/format.js.snap
index b4365a670..40cafac78 100644
--- a/tests/integration/__tests__/__snapshots__/format.js.snap
+++ b/tests/integration/__tests__/__snapshots__/format.js.snap
@@ -12,12 +12,11 @@ exports[`html parser should handle CRLF correctly 1`] = `"\\"<!--\\\\r\\\\n  tes
 exports[`markdown parser should handle CRLF correctly 1`] = `"\\"\`\`\`\\\\r\\\\n\\\\r\\\\n\\\\r\\\\n\`\`\`\\\\r\\\\n\\""`;
 
 exports[`typescript parser should throw the first error when both JSX and non-JSX mode failed 1`] = `
-"Expression expected. (9:7)
-   7 | );
-   8 |
->  9 | label:
-     |       ^
-  10 |   "
+"Expression expected. (8:7)
+  6 | );
+  7 |
+> 8 | label:
+    |       ^"
 `;
 
 exports[`yaml parser should handle CRLF correctly 1`] = `"\\"a: 123\\\\r\\\\n\\""`;
diff --git a/tests/integration/__tests__/doc-trim.js b/tests/integration/__tests__/doc-trim.js
index 13a419e2c..59b13dc65 100644
--- a/tests/integration/__tests__/doc-trim.js
+++ b/tests/integration/__tests__/doc-trim.js
@@ -1,4 +1,6 @@
 import prettier from "prettier-local";
+import { outdent } from "outdent";
+
 const docPrinter = prettier.doc.printer;
 const docBuilders = prettier.doc.builders;
 
@@ -32,12 +34,14 @@ describe("trim", () => {
           "}",
         ])
       ),
-      `function()
-{
-#if DEBUG
-  alert(42);
-#endif
-}`,
+      outdent`
+        function()
+        {
+        #if DEBUG
+          alert(42);
+        #endif
+        }
+      `,
     ],
     [
       "ignores trimmed characters when fitting the line",
diff --git a/tests/integration/__tests__/format.js b/tests/integration/__tests__/format.js
index 6e120aa4b..9bafabe67 100644
--- a/tests/integration/__tests__/format.js
+++ b/tests/integration/__tests__/format.js
@@ -1,4 +1,5 @@
 import prettier from "prettier-local";
+import { outdent } from "outdent";
 import fooPlugin from "../plugins/defaultOptions/plugin.cjs";
 
 test("yaml parser should handle CRLF correctly", () => {
@@ -12,15 +13,15 @@ test("yaml parser should handle CRLF correctly", () => {
 });
 
 test("typescript parser should throw the first error when both JSX and non-JSX mode failed", () => {
-  const input = `
-import React from "react";
+  const input = outdent`
+    import React from "react";
 
-const App = () => (
-  <div className="App">
-  </div>
-);
+    const App = () => (
+      <div className="App">
+      </div>
+    );
 
-label:
+    label:
   `;
   expect(() =>
     prettier.format(input, { parser: "typescript" })
diff --git a/tests/integration/__tests__/ignore-in-subdirectories.js b/tests/integration/__tests__/ignore-in-subdirectories.js
index 8371d9532..7679def66 100644
--- a/tests/integration/__tests__/ignore-in-subdirectories.js
+++ b/tests/integration/__tests__/ignore-in-subdirectories.js
@@ -69,8 +69,7 @@ describe("formats files when executing in a subdirectory and using stdin", () =>
       input: "hello_world( );",
     }
   ).test({
-    stdout: `hello_world();
-`,
+    stdout: "hello_world();\n",
     status: 0,
   });
 });
diff --git a/tests/integration/__tests__/line-suffix-boundary.js b/tests/integration/__tests__/line-suffix-boundary.js
index 3523ede0b..9ab96c6e5 100644
--- a/tests/integration/__tests__/line-suffix-boundary.js
+++ b/tests/integration/__tests__/line-suffix-boundary.js
@@ -1,5 +1,6 @@
 /** @type {import('prettier')} */
 import prettier from "prettier-local";
+import { outdent } from "outdent";
 import printDoc from "../print-doc.js";
 
 const { group, indent, line, lineSuffix, lineSuffixBoundary, softline } =
@@ -21,11 +22,13 @@ describe("lineSuffixBoundary", () => {
       "];",
     ]);
 
-    const expected = `let foo = [
-  item1,
-  item2, // comment
-  item3
-];`;
+    const expected = outdent`
+      let foo = [
+        item1,
+        item2, // comment
+        item3
+      ];
+    `;
 
     expect(printDoc(doc)).toBe(expected);
   });
diff --git a/tests/integration/__tests__/load-toml.js b/tests/integration/__tests__/load-toml.js
index 879707c57..96d9def95 100644
--- a/tests/integration/__tests__/load-toml.js
+++ b/tests/integration/__tests__/load-toml.js
@@ -1,20 +1,22 @@
+
+import { outdent } from "outdent";
 import loadToml from "../../../src/utils/load-toml.js";
 
 describe("TOML", () => {
   const exampleFilePath = "example.toml";
 
-  const exampleToml = `
-# This is a TOML document.
-title = "TOML Example"
-[owner]
-name = "Tom Preston-Werner"
-dob = 1979-05-27T07:32:00-08:00 # First class dates
-[database]
-server = "192.168.1.1"
-ports = [ 8001, 8001, 8002 ]
-connection_max = 5000
-enabled = true
-`;
+  const exampleToml = outdent`
+    # This is a TOML document.
+    title = "TOML Example"
+    [owner]
+    name = "Tom Preston-Werner"
+    dob = 1979-05-27T07:32:00-08:00 # First class dates
+    [database]
+    server = "192.168.1.1"
+    ports = [ 8001, 8001, 8002 ]
+    connection_max = 5000
+    enabled = true
+  `;
 
   const wrongToml = "///ERROR///";
 
diff --git a/tests/integration/__tests__/stdin-filepath.js b/tests/integration/__tests__/stdin-filepath.js
index 076ff15a9..78db9989f 100644
--- a/tests/integration/__tests__/stdin-filepath.js
+++ b/tests/integration/__tests__/stdin-filepath.js
@@ -1,4 +1,5 @@
 import { isCI } from "ci-info";
+import { outdent } from "outdent";
 import runPrettier from "../run-prettier.js";
 
 describe("format correctly if stdin content compatible with stdin-filepath", () => {
@@ -36,11 +37,11 @@ describe("apply editorconfig for stdin-filepath with nonexistent file", () => {
     "cli",
     ["--stdin-filepath", "config/editorconfig/nonexistent.js"],
     {
-      input: `
-function f() {
-  console.log("should be indented with a tab");
-}
-`.trim(), // js
+      input: outdent`
+        function f() {
+          console.log("should be indented with a tab");
+        }
+      `, // js
     }
   ).test({
     status: 0,
@@ -52,11 +53,11 @@ describe("apply editorconfig for stdin-filepath with nonexistent directory", ()
     "cli",
     ["--stdin-filepath", "config/editorconfig/nonexistent/one/two/three.js"],
     {
-      input: `
-function f() {
-  console.log("should be indented with a tab");
-}
-`.trim(), // js
+      input: outdent`
+        function f() {
+          console.log("should be indented with a tab");
+        }
+      `, // js
     }
   ).test({
     status: 0,
@@ -68,11 +69,11 @@ describe("apply editorconfig for stdin-filepath with a deep path", () => {
     "cli",
     ["--stdin-filepath", "config/editorconfig/" + "a/".repeat(30) + "three.js"],
     {
-      input: `
-function f() {
-  console.log("should be indented with a tab");
-}
-`.trim(), // js
+      input: outdent`
+        function f() {
+          console.log("should be indented with a tab");
+        }
+      `, // js
     }
   ).test({
     status: 0,
@@ -81,11 +82,11 @@ function f() {
 
 if (isCI) {
   describe("apply editorconfig for stdin-filepath in root", () => {
-    const code = `
-function f() {
-  console.log("should be indented with a tab");
-}
-`.trim();
+    const code = outdent`
+      function f() {
+        console.log("should be indented with a tab");
+      }
+    `;
     runPrettier("cli", ["--stdin-filepath", "/foo.js"], {
       input: code, // js
     }).test({
@@ -102,11 +103,11 @@ describe("apply editorconfig for stdin-filepath with a deep path", () => {
     "cli",
     ["--stdin-filepath", "config/editorconfig/" + "a/".repeat(30) + "three.js"],
     {
-      input: `
-function f() {
-  console.log("should be indented with a tab");
-}
-`.trim(), // js
+      input: outdent`
+        function f() {
+          console.log("should be indented with a tab");
+        }
+      `, // js
     }
   ).test({
     status: 0,
@@ -121,11 +122,11 @@ describe("don’t apply editorconfig outside project for stdin-filepath with non
       "config/editorconfig/repo-root/nonexistent/one/two/three.js",
     ],
     {
-      input: `
-function f() {
-  console.log("should be indented with 2 spaces");
-}
-`.trim(), // js
+      input: outdent`
+        function f() {
+          console.log("should be indented with 2 spaces");
+        }
+      `, // js
     }
   ).test({
     status: 0,
diff --git a/tests/integration/__tests__/with-parser-inference.js b/tests/integration/__tests__/with-parser-inference.js
index a72b4a023..eddeb2f28 100644
--- a/tests/integration/__tests__/with-parser-inference.js
+++ b/tests/integration/__tests__/with-parser-inference.js
@@ -1,4 +1,5 @@
 import prettier from "prettier-local";
+import { outdent } from "outdent";
 import runPrettier from "../run-prettier.js";
 
 describe("infers postcss parser", () => {
@@ -47,22 +48,24 @@ describe("infers parser from filename", () => {
   test("json from .swcrc", () => {
     expect(
       prettier.format(
-        `
-    {
-      "jsc": {
-    // Requires v1.2.50 or upper and requires target to be es2016 or upper.
-        "keepClassNames": false
-      }
-    }
-    `,
+        /* indent */ `
+          {
+                      "jsc": {
+                    // Requires v1.2.50 or upper and requires target to be es2016 or upper.
+                        "keepClassNames": false
+                      }}
+        `,
         { filepath: "/path/to/.swcrc" }
       )
-    ).toBe(`{
-  "jsc": {
-    // Requires v1.2.50 or upper and requires target to be es2016 or upper.
-    "keepClassNames": false
-  }
-}
-`);
+    ).toBe(
+      outdent`
+        {
+          "jsc": {
+            // Requires v1.2.50 or upper and requires target to be es2016 or upper.
+            "keepClassNames": false
+          }
+        }
+      ` + "\n"
+    );
   });
 });
diff --git a/website/data/users.yml b/website/data/users.yml
index 19856bc09..de6cbe3cd 100644
--- a/website/data/users.yml
+++ b/website/data/users.yml
@@ -43,10 +43,9 @@
   greyImage: /images/users/used_by_storybook.svg
   infoLink: https://storybook.js.org/
   pinned: true
-- caption: ZEIT
-  image: /images/users/zeit-200x100.png
-  greyImage: /images/users/used_by_zeit.svg
-  infoLink: https://zeit.co
+- caption: Vercel
+  image: /images/users/vercel-logotype-dark.svg
+  infoLink: https://vercel.com/
 - caption: Spotify
   image: /images/users/used_by_spotify.svg
   infoLink: https://spotify.github.io
diff --git a/website/static/images/users/vercel-logotype-dark.svg b/website/static/images/users/vercel-logotype-dark.svg
new file mode 100644
index 000000000..bb5a15a24
--- /dev/null
+++ b/website/static/images/users/vercel-logotype-dark.svg
@@ -0,0 +1,3 @@
+<svg width="4438" height="1000" viewBox="0 0 4438 1000" fill="none" xmlns="http://www.w3.org/2000/svg">
+<path d="M2223.75 250C2051.25 250 1926.87 362.5 1926.87 531.25C1926.87 700 2066.72 812.5 2239.38 812.5C2343.59 812.5 2435.47 771.25 2492.34 701.719L2372.81 632.656C2341.25 667.188 2293.28 687.344 2239.38 687.344C2164.53 687.344 2100.94 648.281 2077.34 585.781H2515.16C2518.59 568.281 2520.63 550.156 2520.63 531.094C2520.63 362.5 2396.41 250 2223.75 250ZM2076.09 476.562C2095.62 414.219 2149.06 375 2223.75 375C2298.59 375 2352.03 414.219 2371.41 476.562H2076.09ZM2040.78 78.125L1607.81 828.125L1174.69 78.125H1337.03L1607.66 546.875L1878.28 78.125H2040.78ZM577.344 0L1154.69 1000H0L577.344 0ZM3148.75 531.25C3148.75 625 3210 687.5 3305 687.5C3369.38 687.5 3417.66 658.281 3442.5 610.625L3562.5 679.844C3512.81 762.656 3419.69 812.5 3305 812.5C3132.34 812.5 3008.13 700 3008.13 531.25C3008.13 362.5 3132.5 250 3305 250C3419.69 250 3512.66 299.844 3562.5 382.656L3442.5 451.875C3417.66 404.219 3369.38 375 3305 375C3210.16 375 3148.75 437.5 3148.75 531.25ZM4437.5 78.125V796.875H4296.88V78.125H4437.5ZM3906.25 250C3733.75 250 3609.38 362.5 3609.38 531.25C3609.38 700 3749.38 812.5 3921.88 812.5C4026.09 812.5 4117.97 771.25 4174.84 701.719L4055.31 632.656C4023.75 667.188 3975.78 687.344 3921.88 687.344C3847.03 687.344 3783.44 648.281 3759.84 585.781H4197.66C4201.09 568.281 4203.12 550.156 4203.12 531.094C4203.12 362.5 4078.91 250 3906.25 250ZM3758.59 476.562C3778.13 414.219 3831.41 375 3906.25 375C3981.09 375 4034.53 414.219 4053.91 476.562H3758.59ZM2961.25 265.625V417.031C2945.63 412.5 2929.06 409.375 2911.25 409.375C2820.47 409.375 2755 471.875 2755 565.625V796.875H2614.38V265.625H2755V409.375C2755 330 2847.34 265.625 2961.25 265.625Z" fill="black"/>
+</svg>
diff --git a/website/static/images/users/zeit-200x100.png b/website/static/images/users/zeit-200x100.png
deleted file mode 100644
index f19168e74..000000000
Binary files a/website/static/images/users/zeit-200x100.png and /dev/null differ